EXPERTS IN FOOD, DRINK & LIFESTYLE PR
PR Agency of the Year
Roxhill Media Awards 2026
Food & Drink PR for Brands That Want to Lead Their Category
Cardamom is a specialist PR agency for ambitious food & drink brands. We help founders and leadership teams build authority, accelerate growth, and earn the trust of buyers, retailers and investors.
We shape reputation where it actually drives commercial outcomes.
The team was named PR Agency of the Year at the Roxhill Media Awards 2026, judged by leading national journalists.
For the Next Stage of Growth
This is the stage where credibility, consistency and recognition start to matter more.
— Entering national retail or new markets
— Preparing for fundraising
— Competing in crowded, fast-moving categories
— Ready to be seen as category leaders
Why CARDAMOM
Cardamom is a specialist food & drink PR agency by design.
— Food & drink specialists, not generalists
— Senior-level thinking on every account
— Deep involvement
— Long-term thinking for sustained growth
CARDAMOM focuses on positioning.
— Clear brand narratives buyers understand quickly
— Founder and leadership authority that opens doors
— Consistent visibility across the media where it matters most
— Building trust that lasts
The CARDAMOM Approach
We start by clarifying your narrative – what you stand for, why it matters, and how it should be understood.
We become a trusted extension of the team, not just an external supplier.
We work with brands who want a strong reputation – built properly.
How We Work Best
Cardamom works best with businesses that value:
— Long-term thinking over short-term wins
— Senior-level involvement throughout the engagement
— Partnerships built on trust and straightforward communication
Ready to Talk?
If you’re a food or drink business serious about growth, we’d love to explore whether Cardamom is the right partner.
“We have worked with Hayley and her amazing team from shortly after we launched Salcombe Distilling Company as a tiny start up business with our maiden ‘Start Point’ Salcombe Gin in 2016 through to now where we have strong national and international distribution and a portfolio of Salcombe Gin, Salcombe Rum and New London Light products. Simply put; their work with us in terms of PR, Marketing and simply bringing some great ideas to the table has been absolutely instrumental in Salcombe Distilling Company’s growth and achieving our brands’ valuable high profiles to date. Their ability to take a story or product launch and get it broadcast regionally and nationally across all forms of media through their hard work and excellent contacts is outstanding. On top of this they are simply lovely, knowledgeable, enthused people to work with who feel like an integral part of our internal team – I’m very much looking forward to continued success with their support in our voyage ahead!”
Howard Davies, Co-founder & Director of Salcombe Distilling Company
Over the last 5 years that we’ve worked with the team we’ve always found them to be professional and expert in their field. Their knowledge and connections within the world of food and drink is impressive and their passion and understanding of artisan producers is inspiring. We trust them with our brand, they understand us and feel like an extension of our team, always on hand to offer advice and able to turn things around quickly.
Barny Butterfield, Founder of Sandford Orchards
WHO WE ARE
HAYLEY REYNOLDS
Hayley has spent more than 26 years working exclusively in food and drink PR. She has supported international, national and early-stage brands through periods of growth and change.
As co-director, Hayley brings a clear, thoughtful approach to reputation-building, with a strong understanding of how food and drink businesses operate in the real world. She is a graduate of the Goldman Sachs 10,000 Small Businesses programme.
JONATHAN REYNOLDS
Jonathan as co-director brings a commercial perspective shaped by experience across insurance, yachting and other complex, client-focused industries.
He plays a central role in shaping Cardamom’s strategic direction and helping ensure the agency’s approach remains commercially grounded and future-focused.
REBECCA PAYNE
Rebecca brings broad experience across PR and marketing, having led broadcast and corporate communications for organisations including ITV Westcountry and Denham Productions.
She brings strong media understanding and calm, senior delivery to client work, and was shortlisted for Best Senior PR at the Roxhill Media Awards 2026.
HARRY HOOK
Harry specialises in hospitality, food and drink communications, with 14 years’ experience delivering PR, consultancy and digital marketing for global brands and start-ups across Europe.
She is a member of the Guild of Food Writers.
KATH HOPE
Kath has worked with Hayley since 2014 and brings a background in marketing, communications and business management to the team. She plays a key role in developing client media relations and supporting consistent, well-considered communication across channels.
Kath also contributes to content development, including articles, newsletters and social media, helping brands stay visible and relevant over time.
DANIELLE MERCHANT
Danielle has worked with Hayley from the very beginning and plays a key role in ensuring work is delivered clearly, accurately and on time. She brings a high level of organisation and attention to detail to every client relationship.
Working closely with clients and the wider team, Danielle helps ensure objectives are met and work progresses smoothly.
HANNA CHINA
Hanna works across food and drink PR, supporting clients with media relations and clear, consistent communications. She also brings graphic design skills to the team, adding an extra layer of polish to campaign work where needed.
CLARE LEVY
Clare brings 28 years of brand and marketing leadership across international SaaS, B2B and consumer businesses. She has led global rebrands, built marketing teams from scratch, delivered revenue generation campaigns and developed thought leadership that builds authority.
Working alongside the Cardamom team, Clare helps clients sharpen their positioning and turn it into practical plans they can deliver with the resources they already have. She pairs senior-level clarity with a hands-on approach, helping brands connect their story to commercial growth.
WHO WE WORK WITH
GET IN TOUCH
HAYLEY REYNOLDS
JONATHAN REYNOLDS
CARDAMOM FOOD, DRINK & LIFESTYLE PR